I fear that the emotions dolls can evoke make us vulnerable to sly marketing.Īnyway-thank you for your comment. I had intended to write an even more critical review, but Marina followed me around the house grinning at me for a few days and gradually won me over with her adorableness. They could simplify the packaging (these are tough dolls, couldn’t they just be out on the shelves by themselves, or in a simple cardboard display?), or, the company could simply stop pretending that the dolls promote recycling! They could turn the box into something that could actually be reused (a house or a chair for the doll?).

I don’t even think it would be that hard to make it better. It’s the mixed message that is so frustrating. I am really glad you agree because I was starting to think maybe I’d gone a little wacko with my packaging obsession. MGA is capitalizing on recycling awareness without being at all aware about recycling. Hi Alrunia! Yes-you articulated the problem with these dolls perfectly. I'm guessing that the younger, more open-minded members of the population might be able to look past this glaring inconsistency and appreciate the cuteness of the Lalaloopsy dolls.because they are pretty cute: I guess I have a fundamental problem with a character whose entire personality is based on cloth, and who is brought to life with thread, but who is actually made completely out of plastic.

Oh, and they magically come to life when the last stitch is put in. The concept behind the Lalaloopsy dolls is that they are animated cloth dolls who take on a personality determined by the type of fabric they are made out of. I have since learned that, in reality, Lalaloopsy characters are stand-alone dolls, and aren't based on a TV show at all. I made this assumption because I didn't understand why else there would be a rag doll made out of plastic. When I first saw these dolls at Toys R Us, I assumed that they were plastic versions of cloth characters from a hit TV show-a show that featured animated rag dolls with cool toy background scenes (in my head, it was sort-of like The Wombles). I like the name Lalaloopsy much more-it is memorable, and a bit like a tongue twister. They were originally (and briefly) called Bitty Buttons dolls. Lalaloopsy dolls were introduced in 2010 under a different name. Until recently, the $26.99 price tag was enough to scare me off an actual purchase, but a recent sale gave me an opportunity to get my hands on one. I have spent a fair amount of time over the last year pacing the toy aisle in front of the Lalaloopsy display, eyeing these adorable candy-colored dolls and their enticingly decorated boxes and trying to figure out why they are so popular. This is the company that produces BFC Ink dolls, Bratz, Moxie Teenz and Lalaloopsy. I feel like I have been talking about MGA Entertainment a lot lately.

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